Be braver and bolder

I have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s…

7 years ago

Welcome to the trust revolution

We are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to…

8 years ago

Who owns the customer experience?

Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in…

8 years ago

Is everybody on the call?

If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate…

8 years ago

Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers…

8 years ago

Subscribe, don’t buy

Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.…

9 years ago

The experience premium

Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend…

9 years ago