Salesforce's Genie

Out of the bottle: Salesforce’s genie

Salesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.

1 day ago
NPS

The decisive new NPS metric: earned growth rate

Confronted with the gaming of his original NPS, the concept’s founder Robert Reichheld is now advocating that it be paired with a new metric: earned growth rate. However, will this new tool work? Can most firms readily calculate their EGR?

9 months ago

The Tesla robot is coming

The Tesla robot is coming. It will be revolutionary in its impact with profound long-term implications for our planet. What…

1 year ago
Green Hat's 2021 B2B marketing research report

Slow progress is not good enough

Now into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.

2 years ago
Netflix document The Social Dilemma

Disconnect and run

Disconnect and run: Netflix’s Social Dilemma. Conscientious defectors explain that addiction and privacy breaches are features not bugs in this…

2 years ago