Customer experience is the new marketing

Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis of customer experience, versus 36% four years ago. Is this the case for your company? What if you increased the percentage of your happy customers by just 5% Would they spend more, more often?

Customers will pay for a better experience - GartnerGraphic source:


6 years ago