Slow progress is not good enough
Now into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.
Category: Marketing automation
The art of exceptional lead management
The Art of Exceptional Lead Management.
Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunami
Tesla’s polarizing Cybertruck is either “the most ridiculous EV ever” conjured up by “electric Jesus” or it is a “stylistically breathtaking” design which will “will set the trend for…
The automation mandate: even relationships
Have a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a…
Netflix’s formidable customization engine
Netflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned…
From campaigns, to journeys, to commerce
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…
The best B2B marketers are doubling down on automation and metrics
Best-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted…
Content: 2/3 is either unfindable or usuable
Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant…
The B2B state of play in ANZ
An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The…
Most of us are consistently missing the online lead follow-up window
More than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing…
