Share of Search webinar

SOS: high impact predictive tool or overrated and over hyped?

Is Share of Search marketing’s compelling new metric, which can predict future market share? Supporters of the concept say “yes” and then add several caveats. Detractors also frame their “no” with caveats. Check out the Growth Colony’s Share-of-Search webinar which features Forethought Research’s Ken Roberts and Holistic Analytics’ Tasman Murray moderated by myself.

1 month ago
Green Hat's 2021 B2B marketing research report

Slow progress is not good enough

Now into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.

2 months ago
B2B Growthpodcast

Marketing must earn its Board Room credibility

Marketing has long been a lightweight player in too many old-school Boardrooms, dominated by people with finance and legal backgrounds. As it is not regarded as mission critical, Marketing’s Opex budget profile is typically the first to receive a haircut when challenging times are experienced as they are now. Growth Colony’s Shahin Hoda and I explore what Marketers should be doing to better engage, communicate the customer first imperative and earn commercial credibility in our robust podcast conversation.

7 months ago
tesla

Tesla’s Q1 2020 results

Tesla, the full-stack disruptor, which doesn’t spend on paid advertising and has more in common with Apple than BMW or…

10 months ago
The Marketoonish Tom Fishburne

CMO, CRO or CCO?

The Marketoonist Tom Fishburne says there’s a crisis of confidence in marketing, which has traditionally been “saddled with high expectations,…

2 years ago