CMO, CRO or CCO?
The Marketoonist Tom Fishburne says there’s a crisis of confidence in marketing, which has traditionally been “saddled with high expectations,…
Category: Transformation
“Sales & CRM, tell me about your relationship”
Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?
Defying digital gravity?
Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations at scale.
Adding voice activation to the workplace
Few, if any, sales people like entering data into CRM systems. Fortunately, voice activation is extending from the B2C world…
Embracing digital platforms in manufacturing
Digital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet…
The automation mandate: even relationships
Have a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a…
Consumer-grade experiences are essential B2B differentiators
The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018…
Netflix’s formidable customization engine
Netflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned…
From campaigns, to journeys, to commerce
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…
What’s your platform strategy? Is it connected, collaborative and scalable?
All businesses either will be digital platform businesses or they will be out of business. As we transition from…
