From campaigns, to journeys, to commerce
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…
All businesses either will be digital platform businesses or they will be out of business. As we transition from…
Launched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult,…
Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways:…
Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant…
The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was…
Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and…
“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you…
Marketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an…
Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis…