You can’t fake it

“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you…

4 years ago

Measuring marketing’s performance

Marketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an…

4 years ago

Be braver and bolder

I have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s…

5 years ago

Welcome to the trust revolution

We are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to…

5 years ago

Who owns the customer experience?

Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in…

5 years ago

Is everybody on the call?

If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate…

6 years ago

Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers…

6 years ago