Cultivating profit & planet, shareholders & stakeholders
Marketing today is the key to customer success. This mission has never been more significant and more challenging. Today we…
Category: Trust
Friction-generating “old-school” online forms are well past their use by date
It is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael…
“Sales & CRM, tell me about your relationship”
Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?
Defying digital gravity?
Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations at scale.
The whole picture
The Guardian’s Three Little Pigs campaign is even more relevant today than it was when it was launched back in 2012.
Personalize with ease and speed
The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker…
Adding voice activation to the workplace
Few, if any, sales people like entering data into CRM systems. Fortunately, voice activation is extending from the B2C world…
“If content is digital’s soul, then a CMP is the church”
Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels…
Consumer-grade experiences are essential B2B differentiators
The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018…
11 life lessons
Here are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It…
