Netflix document The Social Dilemma

Disconnect and run

Disconnect and run: Netflix’s Social Dilemma. Conscientious defectors explain that addiction and privacy breaches are features not bugs in this…

7 months ago
B2B Growthpodcast

Marketing must earn its Board Room credibility

Marketing has long been a lightweight player in too many old-school Boardrooms, dominated by people with finance and legal backgrounds. As it is not regarded as mission critical, Marketing’s Opex budget profile is typically the first to receive a haircut when challenging times are experienced as they are now. Growth Colony’s Shahin Hoda and I explore what Marketers should be doing to better engage, communicate the customer first imperative and earn commercial credibility in our robust podcast conversation.

7 months ago
NPS

Survey better not less

Make your customer sentiment surveys better, don’t scale them back; and ask “is there anything we could have done to make your experience more exceptional?” Great insight from Net Promoter System creator Fred Reichheld.

9 months ago
Tesla's dog mode

Defying digital gravity?

Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations at scale.

2 years ago

The whole picture

The Guardian’s Three Little Pigs campaign is even more relevant today than it was when it was launched back in 2012.

2 years ago

Personalize with ease and speed

The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker…

2 years ago