Share of Search webinar

SOS: high impact predictive tool or overrated and over hyped?

Is Share of Search marketing’s compelling new metric, which can predict future market share? Supporters of the concept say “yes” and then add several caveats. Detractors also frame their “no” with caveats. Check out the Growth Colony’s Share-of-Search webinar which features Forethought Research’s Ken Roberts and Holistic Analytics’ Tasman Murray moderated by myself.

1 month ago
Green Hat's 2021 B2B marketing research report

Slow progress is not good enough

Now into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.

2 months ago

Personalize with ease and speed

The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker…

2 years ago

From campaigns, to journeys, to commerce

Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…

4 years ago