Category: Experience
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Best Buy’s 2013 Super Bowl TVC: I like it
Read more: Best Buy’s 2013 Super Bowl TVC: I like ithttp://youtu.be/KgmhhVCLgM8
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The sales funnel is no longer, and probably never was, linear
Read more: The sales funnel is no longer, and probably never was, linearI enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled a quality B2B agenda, featuring keynotes and four streams of…
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SFDC’s “social productivity” app Do.com
Read more: SFDC’s “social productivity” app Do.comProject and issue management is a vexed issue for most of us in matrix environments. Do.com is one of many solutions in the space. They’re attempting to differentiate with social…
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Point solutions are pointless
Read more: Point solutions are pointlessIf we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move rapidly to an integrated business technology landscape and away from…
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Radical transparency: open beats closed
Read more: Radical transparency: open beats closedWhat’s your personal communication style? When, what and how do you share? In today’s radically transparent, digitally-enabled world you need to get used to openness. It beats closed. Since the…
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Is email constipating your company?
Read more: Is email constipating your company?If your answer is yes, and for most of us it is yes, you need to consider banning internal email and embracing a new generation collaboration platform such as Microsoft’s…
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Both confident and anxious, “Generation Flux” embraces chaos
Read more: Both confident and anxious, “Generation Flux” embraces chaosChaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made by Fast Company’s editor Robert Safian in his lead story,…
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Burberry’s business-technology literate CEO Angela Ahrendts gets it
Read more: Burberry’s business-technology literate CEO Angela Ahrendts gets itApple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should also be regarded as a genuine benchmark. And that’s Burberry.…
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Change your world, change your words
Read more: Change your world, change your words14 million YouTube views and counting …
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Insurgent challenges the status quo with a $4k YouTube video
Read more: Insurgent challenges the status quo with a $4k YouTube videoIf you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started the company via You Tube. Produced for $US 4k, the…
