Category: Experience
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Slow progress is not good enough
Attitude, Biz Tech, Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Experience, Lead management, Marketing automation, Marketing ROl, Mindfullness, Sales alignment, To be defined, Transformation, ValueRead more: Slow progress is not good enoughNow into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.
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Marketing must earn its Board Room credibility
Read more: Marketing must earn its Board Room credibilityMarketing has long been a lightweight player in too many old-school Boardrooms, dominated by people with finance and legal backgrounds. As it is not regarded as mission critical, Marketing’s Opex…
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Tesla’s “blitzscaling” wins
Read more: Tesla’s “blitzscaling” winsTesla has recorded its fourth profitable quarter in succession, demonstrating the strength of its disruptive mission.
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Survey better not less
Read more: Survey better not lessMake your customer sentiment surveys better, don’t scale them back; and ask “is there anything we could have done to make your experience more exceptional?” Great insight from Net Promoter…
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Tesla’s Q1 2020 results
Read more: Tesla’s Q1 2020 resultsTesla, the full-stack disruptor, which doesn’t spend on paid advertising and has more in common with Apple than BMW or Ford, has again exceeded Wall Street expectations and defied the…
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Cultivating profit & planet, shareholders & stakeholders
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Mindfullness, Transformation, Trust, ValueRead more: Cultivating profit & planet, shareholders & stakeholdersMarketing today is the key to customer success. This mission has never been more significant and more challenging. Today we marketers must have a digital sense, a purpose sense and,…
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Friction-generating “old-school” online forms are well past their use by date
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: Friction-generating “old-school” online forms are well past their use by dateIt is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael McIntyre explains the challenges and frustrations we typically experience when…
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CMO, CRO or CCO?
Read more: CMO, CRO or CCO?The Marketoonist Tom Fishburne says there’s a crisis of confidence in marketing, which has traditionally been “saddled with high expectations, but with limited levers to actually deliver”. A title change…
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“Sales & CRM, tell me about your relationship”
Artificial Intelligence, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: “Sales & CRM, tell me about your relationship”Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?
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Defying digital gravity?
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Experience, To be defined, Transformation, Trust, ValueRead more: Defying digital gravity?Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations…