Poor user adoption handicaps many CRM initiatives. Very few have healthy 90+% utilization rates.
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Blog Archives
Personalize with ease and speed
The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker…
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Embracing digital platforms in manufacturing
Digital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet…
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“If content is digital’s soul, then a CMP is the church”
Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels…
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Few are genuinely “customer obsessed”: Forrester
Experiences are the fundamental basis for how we compete and win. Whether in B2C or B2C, today differentiated experiences drive…
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Customer first: why is it so hard to walk the talk?
It is amazing how little discipline companies have in their approach to their business technology, whilst at the same time…
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From campaigns, to journeys, to commerce
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…
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Motivating great work: venturing beyond the default
Motivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book,…
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CRM: the new centre of gravity
The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was…
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“Relevancy magically creates time”
Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and…
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