Category: Experience
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Measuring marketing’s performance
Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, Marketing ROl, Numbers, Transformation, Trust, ValueRead more: Measuring marketing’s performanceMarketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an opinion piece he is researching. Here are my answers: Q1…
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Customer experience is the new marketing
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: Customer experience is the new marketingIs customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis of customer experience, versus 36% four years ago. Is this…
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Be braver and bolder
Read more: Be braver and bolderI have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s their brief: “Your breadth of experiences throughout your career have…
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Welcome to the trust revolution
Attitude, Biz Tech, Change, Collaboration, Engagement, Experience, Mindfullness, Transformation, Trust, ValueRead more: Welcome to the trust revolutionWe are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to Salesforce.com’s CMO and Buddy Media founder Michael Lazerow. Check out…
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Who owns the customer experience?
Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: Who owns the customer experience?Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in an excellent post. Few B2B companies have the organisational and…
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Is everybody on the call?
Read more: Is everybody on the call?If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate to this conference call parody
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Lean in: women in business, what would you do if you were not afraid?
Read more: Lean in: women in business, what would you do if you were not afraid?Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which last week attracted 135,000 registered delegates, including 6000 non-profits and NGOs.…
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Are we talking past our customers?
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Transformation, Trust, ValueRead more: Are we talking past our customers?McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers really want to know. In the report titled “How B2B…
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Leading the brand experience: the CXO
Attitude, Change, Collaboration, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Leading the brand experience: the CXOGreat customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief Experience Officer (CXO). Don’t have one? Is your company content…
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Subscribe, don’t buy
Read more: Subscribe, don’t buyDollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”. Not as humorous as the first, which has had 10…
