Category: Value
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You can’t fake it
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: You can’t fake it“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you do.” This is one of my favorite quotes from Customer…
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The B2B state of play in ANZ
Attitude, Biz Tech, Change, Collaboration, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, To be defined, Transformation, ValueRead more: The B2B state of play in ANZAn excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The data has been drawn from the company’s 2015 B2B Marketing…
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Measuring marketing’s performance
Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, Marketing ROl, Numbers, Transformation, Trust, ValueRead more: Measuring marketing’s performanceMarketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an opinion piece he is researching. Here are my answers: Q1…
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Analytics: “skills managers must have”
Read more: Analytics: “skills managers must have”Analytical skills are not technical skills, they’re thinking skills that every competent manager should master, according to an excellent Kellogg Insight interview with the university’s marketing faculty director Professor Florian…
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Customer experience is the new marketing
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: Customer experience is the new marketingIs customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis of customer experience, versus 36% four years ago. Is this…
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Be braver and bolder
Read more: Be braver and bolderI have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s their brief: “Your breadth of experiences throughout your career have…
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Welcome to the trust revolution
Attitude, Biz Tech, Change, Collaboration, Engagement, Experience, Mindfullness, Transformation, Trust, ValueRead more: Welcome to the trust revolutionWe are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to Salesforce.com’s CMO and Buddy Media founder Michael Lazerow. Check out…
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Who owns the customer experience?
Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: Who owns the customer experience?Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in an excellent post. Few B2B companies have the organisational and…
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Is everybody on the call?
Read more: Is everybody on the call?If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate to this conference call parody
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The Internet of customers
Read more: The Internet of customersEconomists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the traditional panel of high-profile economists, the forum’s opening panel session…
