Category: Value
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Customer first: why is it so hard to walk the talk?
Attitude, Change, Customer experience, Engagement, Experience, Marketing ROl, Sales alignment, Trust, ValueRead more: Customer first: why is it so hard to walk the talk?It is amazing how little discipline companies have in their approach to their business technology, whilst at the same time acknowledging that their sales & marketing tools are critical but…
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From campaigns, to journeys, to commerce
Artificial Intelligence, Attitude, Change, CRM integration & utilisation, Data, Digital marketing, Engagement, Experience, Lead management, Marketing automation, Marketing ROl, Numbers, Sales alignment, Transformation, Trust, ValueRead more: From campaigns, to journeys, to commerceTraditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”. Risk adverse, legacy IT bureaucrats and their legacy systems are…
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What’s your platform strategy? Is it connected, collaborative and scalable?
Artificial Intelligence, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Experience, Transformation, Trust, ValueRead more: What’s your platform strategy? Is it connected, collaborative and scalable?All businesses either will be digital platform businesses or they will be out of business. As we transition from transactions to conversations, we need to urgently consider the critical…
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A differentiated, superior customer experience does pay dividends
Attitude, Change, Collaboration, Customer experience, Experience, Marketing ROl, Numbers, Trust, ValueRead more: A differentiated, superior customer experience does pay dividendsLaunched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult, “every company _ public or private, large or small _…
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The best B2B marketers are doubling down on automation and metrics
Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: The best B2B marketers are doubling down on automation and metricsBest-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted by the leading digital marketing agency Green Hat and developed…
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Motivating great work: venturing beyond the default
Read more: Motivating great work: venturing beyond the defaultMotivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book, aimed at “pioneering executives”, called How to Lead a Quest.…
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2015’s top 50 marketing slides
Read more: 2015’s top 50 marketing slidesGood summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways: Adults use their smart phones more than all other devices…
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Content: 2/3 is either unfindable or usuable
Change, Collaboration, Content Marketing, Customer experience, Digital marketing, Experience, Marketing automation, Trust, ValueRead more: Content: 2/3 is either unfindable or usuableMarketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant content must influence customers across the acquisition and retention spectrums. Yet…
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CRM: the new centre of gravity
Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Stuff, Trust, ValueRead more: CRM: the new centre of gravityThe migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was evident at Salesforce.com’s 13th annual Dreamforce jamboree in San Francisco…
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“Relevancy magically creates time”
Attitude, Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: “Relevancy magically creates time”Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and your targets will make the time to engage and entertain your…
