All types of brands, from tiny consumer products to restaurants to large retailers, are creating a new era of loyalty programs, driven, in part, by a need to collect first-party data.
However, the legendary Marketoonist Tom Fishburne says marketing teams sometimes forget the importance of that “trade-off”. There’s a value exchange — consumers give up personal information and brands give something in return. Consumers need to feel that the trade-off is worth it.
Now into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.
The Art of Exceptional Lead Management.
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…
Best-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted…
An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The…
More than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing…
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
