Netflix’s formidable customization engine

Netflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned to serve up customized choices and images to make the most of this window. Your individual Netflix home page is unique. It is not one product but 118 million products (their subscriber count as at January 22 2018). Great for relevancy, shaped to your perceptions of what is good, but expanding your horizons? And when translated into the serving up of news and views?

1 year ago