Category: Value
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Is everybody on the call?
Read more: Is everybody on the call?If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate to this conference call parody
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The Internet of customers
Read more: The Internet of customersEconomists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the traditional panel of high-profile economists, the forum’s opening panel session…
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Most of us are consistently missing the online lead follow-up window
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Numbers, Transformation, ValueRead more: Most of us are consistently missing the online lead follow-up windowMore than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing the boat when it comes to web-to-lead response times. A…
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Lean in: women in business, what would you do if you were not afraid?
Read more: Lean in: women in business, what would you do if you were not afraid?Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which last week attracted 135,000 registered delegates, including 6000 non-profits and NGOs.…
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Are we talking past our customers?
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Transformation, Trust, ValueRead more: Are we talking past our customers?McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers really want to know. In the report titled “How B2B…
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Leading the brand experience: the CXO
Attitude, Change, Collaboration, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Leading the brand experience: the CXOGreat customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief Experience Officer (CXO). Don’t have one? Is your company content…
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Get visual in real time with your marketing dashboards
Change, Collaboration, CRM integration & utilisation, Data, Engagement, Marketing ROl, Numbers, Transformation, ValueRead more: Get visual in real time with your marketing dashboardsAre you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution? If you don’t have a marketing dashboard environment then perhaps…
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An inconvenient truth: our marketing data doesn’t count in the C-Suite
Read more: An inconvenient truth: our marketing data doesn’t count in the C-SuiteSenior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report, Marketing Measurement needs an MBA. According to the marketers surveyed…
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Do you have a foreman managing your content marketing factory?
Read more: Do you have a foreman managing your content marketing factory?Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and marketing research consultancy Sirius Decisions says “no single function can…