Category: Transformation
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The best B2B marketers are doubling down on automation and metrics
Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: The best B2B marketers are doubling down on automation and metricsBest-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted by the leading digital marketing agency Green Hat and developed…
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Motivating great work: venturing beyond the default
Read more: Motivating great work: venturing beyond the defaultMotivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book, aimed at “pioneering executives”, called How to Lead a Quest.…
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2015’s top 50 marketing slides
Read more: 2015’s top 50 marketing slidesGood summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways: Adults use their smart phones more than all other devices…
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The B2B state of play in ANZ
Attitude, Biz Tech, Change, Collaboration, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, To be defined, Transformation, ValueRead more: The B2B state of play in ANZAn excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The data has been drawn from the company’s 2015 B2B Marketing…
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Measuring marketing’s performance
Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, Marketing ROl, Numbers, Transformation, Trust, ValueRead more: Measuring marketing’s performanceMarketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an opinion piece he is researching. Here are my answers: Q1…
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Analytics: “skills managers must have”
Read more: Analytics: “skills managers must have”Analytical skills are not technical skills, they’re thinking skills that every competent manager should master, according to an excellent Kellogg Insight interview with the university’s marketing faculty director Professor Florian…
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Customer experience is the new marketing
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: Customer experience is the new marketingIs customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis of customer experience, versus 36% four years ago. Is this…
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SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner
Biz Tech, Collaboration, CRM integration & utilisation, Customer experience, Data, Transformation, TrustRead more: SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating according to Gartner: http://goo.gl/eL5UHD
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Be braver and bolder
Read more: Be braver and bolderI have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s their brief: “Your breadth of experiences throughout your career have…
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Welcome to the trust revolution
Attitude, Biz Tech, Change, Collaboration, Engagement, Experience, Mindfullness, Transformation, Trust, ValueRead more: Welcome to the trust revolutionWe are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to Salesforce.com’s CMO and Buddy Media founder Michael Lazerow. Check out…