Friction-generating “old-school” online forms are well past their use by date

It is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael McIntyre explains the challenges and frustrations we typically experience when attempting to complete a form.

There’s got to be a better way. AI can and should make a difference. Here’s Salesforce’s take:

The smart chat bot application Drift has coined the phrase “onversational marketing”, which it claims is about meeting the buyer when they are ready, capturing, qualifying and connecting at double-digit conversion rates.

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