Category: Collaboration
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Defying digital gravity?
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Experience, To be defined, Transformation, Trust, ValueRead more: Defying digital gravity?Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations…
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Personalize with ease and speed
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, To be defined, Trust, ValueRead more: Personalize with ease and speedThe big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker has released a follow-up to their 2013 report Customers 2020,…
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Embracing digital platforms in manufacturing
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Engagement, TransformationRead more: Embracing digital platforms in manufacturingDigital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet the company’s analysts say that most manufacturers are being held…
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“If content is digital’s soul, then a CMP is the church”
Attitude, Change, Collaboration, Content Marketing, Customer experience, Engagement, Experience, Marketing ROl, Trust, ValueRead more: “If content is digital’s soul, then a CMP is the church”Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels represents a massive burden for marketers. They cannot be effectively…
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11 life lessons
Read more: 11 life lessonsHere are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It was a privilege to address to address the graduates and…
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Few are genuinely “customer obsessed”: Forrester
Attitude, Change, Collaboration, CRM integration & utilisation, Engagement, Experience, Sales alignment, Trust, ValueRead more: Few are genuinely “customer obsessed”: ForresterExperiences are the fundamental basis for how we compete and win. Whether in B2C or B2C, today differentiated experiences drive growth. Forrester Research recently used the results of a survey…
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What’s your platform strategy? Is it connected, collaborative and scalable?
Artificial Intelligence, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Experience, Transformation, Trust, ValueRead more: What’s your platform strategy? Is it connected, collaborative and scalable?All businesses either will be digital platform businesses or they will be out of business. As we transition from transactions to conversations, we need to urgently consider the critical…
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A differentiated, superior customer experience does pay dividends
Attitude, Change, Collaboration, Customer experience, Experience, Marketing ROl, Numbers, Trust, ValueRead more: A differentiated, superior customer experience does pay dividendsLaunched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult, “every company _ public or private, large or small _…
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The best B2B marketers are doubling down on automation and metrics
Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: The best B2B marketers are doubling down on automation and metricsBest-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted by the leading digital marketing agency Green Hat and developed…
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Motivating great work: venturing beyond the default
Read more: Motivating great work: venturing beyond the defaultMotivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book, aimed at “pioneering executives”, called How to Lead a Quest.…