Category: Collaboration
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Tesla’s Q1 2020 results
Read more: Tesla’s Q1 2020 resultsTesla, the full-stack disruptor, which doesn’t spend on paid advertising and has more in common with Apple than BMW or Ford, has again exceeded Wall Street expectations and defied the…
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Cultivating profit & planet, shareholders & stakeholders
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Mindfullness, Transformation, Trust, ValueRead more: Cultivating profit & planet, shareholders & stakeholdersMarketing today is the key to customer success. This mission has never been more significant and more challenging. Today we marketers must have a digital sense, a purpose sense and,…
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CMO, CRO or CCO?
Read more: CMO, CRO or CCO?The Marketoonist Tom Fishburne says there’s a crisis of confidence in marketing, which has traditionally been “saddled with high expectations, but with limited levers to actually deliver”. A title change…
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“Sales & CRM, tell me about your relationship”
Artificial Intelligence, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: “Sales & CRM, tell me about your relationship”Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?
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Defying digital gravity?
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Experience, To be defined, Transformation, Trust, ValueRead more: Defying digital gravity?Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations…
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Personalize with ease and speed
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, To be defined, Trust, ValueRead more: Personalize with ease and speedThe big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker has released a follow-up to their 2013 report Customers 2020,…
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Embracing digital platforms in manufacturing
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Engagement, TransformationRead more: Embracing digital platforms in manufacturingDigital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet the company’s analysts say that most manufacturers are being held…
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“If content is digital’s soul, then a CMP is the church”
Attitude, Change, Collaboration, Content Marketing, Customer experience, Engagement, Experience, Marketing ROl, Trust, ValueRead more: “If content is digital’s soul, then a CMP is the church”Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels represents a massive burden for marketers. They cannot be effectively…
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11 life lessons
Read more: 11 life lessonsHere are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It was a privilege to address to address the graduates and…
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Few are genuinely “customer obsessed”: Forrester
Attitude, Change, Collaboration, CRM integration & utilisation, Engagement, Experience, Sales alignment, Trust, ValueRead more: Few are genuinely “customer obsessed”: ForresterExperiences are the fundamental basis for how we compete and win. Whether in B2C or B2C, today differentiated experiences drive growth. Forrester Research recently used the results of a survey…
