Category: Attitude
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Personalize with ease and speed
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, To be defined, Trust, ValueRead more: Personalize with ease and speedThe big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker has released a follow-up to their 2013 report Customers 2020,…
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Embracing digital platforms in manufacturing
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Engagement, TransformationRead more: Embracing digital platforms in manufacturingDigital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet the company’s analysts say that most manufacturers are being held…
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“If content is digital’s soul, then a CMP is the church”
Attitude, Change, Collaboration, Content Marketing, Customer experience, Engagement, Experience, Marketing ROl, Trust, ValueRead more: “If content is digital’s soul, then a CMP is the church”Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels represents a massive burden for marketers. They cannot be effectively…
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11 life lessons
Read more: 11 life lessonsHere are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It was a privilege to address to address the graduates and…
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Few are genuinely “customer obsessed”: Forrester
Attitude, Change, Collaboration, CRM integration & utilisation, Engagement, Experience, Sales alignment, Trust, ValueRead more: Few are genuinely “customer obsessed”: ForresterExperiences are the fundamental basis for how we compete and win. Whether in B2C or B2C, today differentiated experiences drive growth. Forrester Research recently used the results of a survey…
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Customer first: why is it so hard to walk the talk?
Attitude, Change, Customer experience, Engagement, Experience, Marketing ROl, Sales alignment, Trust, ValueRead more: Customer first: why is it so hard to walk the talk?It is amazing how little discipline companies have in their approach to their business technology, whilst at the same time acknowledging that their sales & marketing tools are critical but…
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From campaigns, to journeys, to commerce
Artificial Intelligence, Attitude, Change, CRM integration & utilisation, Data, Digital marketing, Engagement, Experience, Lead management, Marketing automation, Marketing ROl, Numbers, Sales alignment, Transformation, Trust, ValueRead more: From campaigns, to journeys, to commerceTraditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”. Risk adverse, legacy IT bureaucrats and their legacy systems are…
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A differentiated, superior customer experience does pay dividends
Attitude, Change, Collaboration, Customer experience, Experience, Marketing ROl, Numbers, Trust, ValueRead more: A differentiated, superior customer experience does pay dividendsLaunched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult, “every company _ public or private, large or small _…
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Motivating great work: venturing beyond the default
Read more: Motivating great work: venturing beyond the defaultMotivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book, aimed at “pioneering executives”, called How to Lead a Quest.…
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“Relevancy magically creates time”
Attitude, Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: “Relevancy magically creates time”Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and your targets will make the time to engage and entertain your…