Tag: corporate culture
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Personalize with ease and speed
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, To be defined, Trust, ValueRead more: Personalize with ease and speedThe big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker has released a follow-up to their 2013 report Customers 2020,…
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“If content is digital’s soul, then a CMP is the church”
Attitude, Change, Collaboration, Content Marketing, Customer experience, Engagement, Experience, Marketing ROl, Trust, ValueRead more: “If content is digital’s soul, then a CMP is the church”Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels represents a massive burden for marketers. They cannot be effectively…
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Consumer-grade experiences are essential B2B differentiators
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Experience, Transformation, Trust, ValueRead more: Consumer-grade experiences are essential B2B differentiatorsThe imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018 conference in Chicago earlier this month. The consumerization of B2B…
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A differentiated, superior customer experience does pay dividends
Attitude, Change, Collaboration, Customer experience, Experience, Marketing ROl, Numbers, Trust, ValueRead more: A differentiated, superior customer experience does pay dividendsLaunched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult, “every company _ public or private, large or small _…
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2015’s top 50 marketing slides
Read more: 2015’s top 50 marketing slidesGood summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways: Adults use their smart phones more than all other devices…
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You can’t fake it
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: You can’t fake it“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you do.” This is one of my favorite quotes from Customer…
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Customer experience is the new marketing
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: Customer experience is the new marketingIs customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis of customer experience, versus 36% four years ago. Is this…
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Is everybody on the call?
Read more: Is everybody on the call?If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate to this conference call parody
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Lean in: women in business, what would you do if you were not afraid?
Read more: Lean in: women in business, what would you do if you were not afraid?Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which last week attracted 135,000 registered delegates, including 6000 non-profits and NGOs.…
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Are we talking past our customers?
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Transformation, Trust, ValueRead more: Are we talking past our customers?McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers really want to know. In the report titled “How B2B…
