Category: Value
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Slow progress is not good enough
Attitude, Biz Tech, Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Experience, Lead management, Marketing automation, Marketing ROl, Mindfullness, Sales alignment, To be defined, Transformation, ValueRead more: Slow progress is not good enoughNow into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.
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Marketing’s compelling new metric: Share of Search (SOS)
Read more: Marketing’s compelling new metric: Share of Search (SOS)Share of Search is marketing’s decisive new metric. Its fans say it should replace Share of Voice, which has long been a primary tool for setting budgets and predicting growth.…
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Disconnect and run
Read more: Disconnect and runDisconnect and run: Netflix’s Social Dilemma. Conscientious defectors explain that addiction and privacy breaches are features not bugs in this compelling documentary. Vladimir Putin did not have to hack Facebook…
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Marketing must earn its Board Room credibility
Read more: Marketing must earn its Board Room credibilityMarketing has long been a lightweight player in too many old-school Boardrooms, dominated by people with finance and legal backgrounds. As it is not regarded as mission critical, Marketing’s Opex…
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Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunami
Biz Tech, Change, Customer experience, Digital marketing, Engagement, Marketing automation, Marketing ROl, To be defined, ValueRead more: Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunamiTesla’s polarizing Cybertruck is either “the most ridiculous EV ever” conjured up by “electric Jesus” or it is a “stylistically breathtaking” design which will “will set the trend for future pickup designs” as it has “completely changed the vocabulary of…
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Cultivating profit & planet, shareholders & stakeholders
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Mindfullness, Transformation, Trust, ValueRead more: Cultivating profit & planet, shareholders & stakeholdersMarketing today is the key to customer success. This mission has never been more significant and more challenging. Today we marketers must have a digital sense, a purpose sense and,…
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Friction-generating “old-school” online forms are well past their use by date
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: Friction-generating “old-school” online forms are well past their use by dateIt is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael McIntyre explains the challenges and frustrations we typically experience when…
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“Sales & CRM, tell me about your relationship”
Artificial Intelligence, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: “Sales & CRM, tell me about your relationship”Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?
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Defying digital gravity?
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Experience, To be defined, Transformation, Trust, ValueRead more: Defying digital gravity?Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations…
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The whole picture
Read more: The whole pictureThe Guardian’s Three Little Pigs campaign is even more relevant today than it was when it was launched back in 2012.