Category: Value
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Driving effectiveness whilst minimising chaos and risk
AI, Artificial Intelligence, Change, Collaboration, Content Marketing, Customer experience, Data, Digital marketing, Engagement, Experience, Transformation, ValueRead more: Driving effectiveness whilst minimising chaos and riskAs a marketing consultant based in Hobart, Tasmania, I’ve always emphasized the importance of efficient content operations for driving real business results. The latest report from leading content management platform…
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How AI is reshaping SaaS stratgy
Read more: How AI is reshaping SaaS stratgyIn the world of software-as-a-service (SaaS), staying ahead means understanding the latest trends in spending, adoption, and management. The recently released 2026 Zylo SaaS Management Index—Zylo’s eighth annual report—provides a…
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A future shaped by disruptive innovation
Read more: A future shaped by disruptive innovationFor a decade now, ARK’s annual Big Ideas report has been a signpost for decision makers, investors, entrepreneurs, and policymakers tracking how technology will impact our futures. The 2026 edition,…
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Cracks in the SaaS model: what does it mean for marketing technology?
Read more: Cracks in the SaaS model: what does it mean for marketing technology?Despite its dominance, Software-as-a-Service (SaaS) is showing signs of strain in the face of the AI tsunami. Leading marketing technology consultant Scott Brinker, of Martec, says we marketers are all…
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“Weekends start at 11am on Fridays”
Read more: “Weekends start at 11am on Fridays”How difficult it is for legacy businesses to transform, especially those with storied histories, is illustrated by the travails endured by Volkswagen’s beleaguered CARIAD software division. The YouTube channel Connecting…
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Catching B2B buyers as they fall
Read more: Catching B2B buyers as they fall95% of B2B buyers are not in market at any one time, the Ehrenberg-Bass Institute’s John Dawes stated in 2021, citing his research. The Marketoonist Tom Fishburne highlights this assertion.…
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Agentforce, finally, a toolset that can deliver on its marketing promise
Read more: Agentforce, finally, a toolset that can deliver on its marketing promiseAgentforce is Salesforce’s AI play. In common with almost every large and small software player, Salesforce is doubling and tripling down on AI. Fortunately, this time, unlike previous overhyped tech…
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The loyalty data value equation
Read more: The loyalty data value equationAll types of brands, from tiny consumer products to restaurants to large retailers, are creating a new era of loyalty programs, driven, in part, by a need to collect first-party…
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The Tesla robot is coming
Read more: The Tesla robot is comingThe Tesla robot is coming. It will be revolutionary in its impact with profound long-term implications for our planet. What happens when there is no shortage of labour? Capital is…
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SOS: high impact predictive tool or overrated and over hyped?
Read more: SOS: high impact predictive tool or overrated and over hyped?Is Share of Search marketing’s compelling new metric, which can predict future market share? Supporters of the concept say “yes” and then add several caveats. Detractors also frame their “no”…