Be braver and bolder

I have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s…

9 years ago

Welcome to the trust revolution

We are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to…

9 years ago

Who owns the customer experience?

Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in…

9 years ago

Is everybody on the call?

If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate…

10 years ago

Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers…

10 years ago