Tag: value
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Ending the sales–marketing stalemate: why tech alone is not the answer
Attitude, Biz Tech, Change, Collaboration, Lead management, Marketing automation, Sales alignment, TransformationRead more: Ending the sales–marketing stalemate: why tech alone is not the answerI recently had a fascinating discussion with the product manager of a promising account-based marketing (ABM) startup that intends to take targeted B2B marketing to the next level. Their approach?…
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Balancing empathy with efficiency
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Engagement, Experience, TransformationRead more: Balancing empathy with efficiencyCustomer frustration with service continues to be a huge challenge. Service delivery should be improving, given that Customer Experience (CX) is widely acknowledged as a mission critical function, requiring tech…
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Catching B2B buyers as they fall
Read more: Catching B2B buyers as they fall95% of B2B buyers are not in market at any one time, the Ehrenberg-Bass Institute’s John Dawes stated in 2021, citing his research. The Marketoonist Tom Fishburne highlights this assertion.…
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Agentforce, finally, a toolset that can deliver on its marketing promise
Read more: Agentforce, finally, a toolset that can deliver on its marketing promiseAgentforce is Salesforce’s AI play. In common with almost every large and small software player, Salesforce is doubling and tripling down on AI. Fortunately, this time, unlike previous overhyped tech…
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Reprioritise Point of Sale and focus on Point of Value
Change, Collaboration, Customer experience, Engagement, Experience, Sales alignment, To be defined, Transformation, TrustRead more: Reprioritise Point of Sale and focus on Point of ValueOrganisations must rebalance away from sales and prioritise value delivery, according to CX guru Bruce Temkin. Temkin says too many organizations overly focus on selling their products and services, but…
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The loyalty data value equation
Read more: The loyalty data value equationAll types of brands, from tiny consumer products to restaurants to large retailers, are creating a new era of loyalty programs, driven, in part, by a need to collect first-party…
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Cultivating profit & planet, shareholders & stakeholders
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Mindfullness, Transformation, Trust, ValueRead more: Cultivating profit & planet, shareholders & stakeholdersMarketing today is the key to customer success. This mission has never been more significant and more challenging. Today we marketers must have a digital sense, a purpose sense and,…
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“If content is digital’s soul, then a CMP is the church”
Attitude, Change, Collaboration, Content Marketing, Customer experience, Engagement, Experience, Marketing ROl, Trust, ValueRead more: “If content is digital’s soul, then a CMP is the church”Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels represents a massive burden for marketers. They cannot be effectively…
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11 life lessons
Read more: 11 life lessonsHere are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It was a privilege to address to address the graduates and…
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Motivating great work: venturing beyond the default
Read more: Motivating great work: venturing beyond the defaultMotivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book, aimed at “pioneering executives”, called How to Lead a Quest.…