Category: Digital marketing
-
Consumer-grade experiences are essential B2B differentiators
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Experience, Transformation, Trust, ValueRead more: Consumer-grade experiences are essential B2B differentiatorsThe imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018 conference in Chicago earlier this month. The consumerization of B2B…
-
Netflix’s formidable customization engine
Artificial Intelligence, Biz Tech, Change, Customer experience, Data, Digital marketing, Experience, Marketing automation, Transformation, Trust, ValueRead more: Netflix’s formidable customization engineNetflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned to serve up customized choices and images to make the…
-
From campaigns, to journeys, to commerce
Artificial Intelligence, Attitude, Change, CRM integration & utilisation, Data, Digital marketing, Engagement, Experience, Lead management, Marketing automation, Marketing ROl, Numbers, Sales alignment, Transformation, Trust, ValueRead more: From campaigns, to journeys, to commerceTraditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”. Risk adverse, legacy IT bureaucrats and their legacy systems are…
-
The best B2B marketers are doubling down on automation and metrics
Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: The best B2B marketers are doubling down on automation and metricsBest-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted by the leading digital marketing agency Green Hat and developed…
-
Content: 2/3 is either unfindable or usuable
Change, Collaboration, Content Marketing, Customer experience, Digital marketing, Experience, Marketing automation, Trust, ValueRead more: Content: 2/3 is either unfindable or usuableMarketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant content must influence customers across the acquisition and retention spectrums. Yet…
-
CRM: the new centre of gravity
Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Stuff, Trust, ValueRead more: CRM: the new centre of gravityThe migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was evident at Salesforce.com’s 13th annual Dreamforce jamboree in San Francisco…
-
“Relevancy magically creates time”
Attitude, Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: “Relevancy magically creates time”Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and your targets will make the time to engage and entertain your…
-
You can’t fake it
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: You can’t fake it“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you do.” This is one of my favorite quotes from Customer…
-
The B2B state of play in ANZ
Attitude, Biz Tech, Change, Collaboration, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, To be defined, Transformation, ValueRead more: The B2B state of play in ANZAn excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The data has been drawn from the company’s 2015 B2B Marketing…
-
Most of us are consistently missing the online lead follow-up window
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Numbers, Transformation, ValueRead more: Most of us are consistently missing the online lead follow-up windowMore than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing the boat when it comes to web-to-lead response times. A…