Category: Digital marketing
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Martec’s Law: why technology races ahead while organizations lag behind
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Engagement, Experience, Marketing ROl, NumbersRead more: Martec’s Law: why technology races ahead while organizations lag behindIn the ever-evolving world of marketing technology, one principle stands out as a timeless truth: Martec’s Law. Coined by renowned consultant Scott Brinker, this law highlights the fundamental mismatch between…
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Thriving in a trust-driven market
Read more: Thriving in a trust-driven marketAs we kick off 2026, the B2B landscape is buzzing with transformation—fueled by AI advancements, evolving buyer behaviors, and a sharp focus on trust and value. Forrester’s latest “Predictions 2026:…
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Cracks in the SaaS model: what does it mean for marketing technology?
Read more: Cracks in the SaaS model: what does it mean for marketing technology?Despite its dominance, Software-as-a-Service (SaaS) is showing signs of strain in the face of the AI tsunami. Leading marketing technology consultant Scott Brinker, of Martec, says we marketers are all…
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Tracking AI’s Martech transformation
Read more: Tracking AI’s Martech transformationWay back in 2011 Chief Martec’s Scott Brinker began tracking marketing applications in the form of a “super graphic”. Scott identified 150 tools in his first edition. Today there are…
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Catching B2B buyers as they fall
Read more: Catching B2B buyers as they fall95% of B2B buyers are not in market at any one time, the Ehrenberg-Bass Institute’s John Dawes stated in 2021, citing his research. The Marketoonist Tom Fishburne highlights this assertion.…
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Out of the bottle: Salesforce’s genie
AI, Artificial Intelligence, Biz Tech, Customer experience, Digital marketing, Engagement, ExperienceRead more: Out of the bottle: Salesforce’s genieSalesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.
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SOS: high impact predictive tool or overrated and over hyped?
Read more: SOS: high impact predictive tool or overrated and over hyped?Is Share of Search marketing’s compelling new metric, which can predict future market share? Supporters of the concept say “yes” and then add several caveats. Detractors also frame their “no”…
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Slow progress is not good enough
Attitude, Biz Tech, Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Experience, Lead management, Marketing automation, Marketing ROl, Mindfullness, Sales alignment, To be defined, Transformation, ValueRead more: Slow progress is not good enoughNow into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.
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The art of exceptional lead management
Read more: The art of exceptional lead managementThe Art of Exceptional Lead Management.
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The platform is now the Salesforce story
Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, TransformationRead more: The platform is now the Salesforce storySalesforce’s “platform and other” business unit jumped ahead of the core CRM sales and service automation clouds during their FY21 Q1, highlighting how companies are finally getting their digital platform…