Where is the customer in the org?
What would have to change in most, if not all, companies, to make an organisational chart like this one work?…
Category: Collaboration
Elephants can dance
An enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial…
Become a customer company
Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may…
Assembling the Enterprise Marketing Management software stack
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
Integrate, extend and collaborate
Significant value is yet to be realized across most CRM deployments, according to Nucleus Research. No surprise in that statement. So,…
Practice customer experience improvement as a business discipline
Customer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance…
“Democratic” tech is shifting the balance of power from big to small
Nothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is…
Customer service is the new marketing
Marketing used to be all about the art of communicating a brand message to, hopefully, the right audience at the…
Don’t let corporate culture issues frustrate your CRM investment
Corporate culture issues not technology problems are the primary inhibitor preventing companies from extracting the best value from their CRM…
We’re all public companies now
IBM has an excellent series of videos, promoting their smarter marketing agenda, such as these two. We’re all public companies…
