End game for solution selling
B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in…
Category: Collaboration
Are you Business Technology literate?
Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?…
The extinction of the HiPPO is nigh
Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…
The Chief Customer Officer’s mandate
Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge…
CMOs will drive technology spend not CIOs
“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner…
We’re all marketers now
“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need…
Will it matter in six months from now?
We all get caught up in our day-to-day dramas, but do today’s issues truly matter? Will you even remember them…
Is fear holding you back?
Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media…
Excel is evil
If you’re organisation is stuck together with Excel spreadsheets, it may be time to think about a better way. A…
Social enterprise collaboration makes business sense
Streamling enterprise communication: “the fewer places I have to go to access information, the better, for two reasons: fewer interfaces…
