Category: Change
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Defying digital gravity?
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Experience, To be defined, Transformation, Trust, ValueRead more: Defying digital gravity?Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations…
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The whole picture
Read more: The whole pictureThe Guardian’s Three Little Pigs campaign is even more relevant today than it was when it was launched back in 2012.
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Personalize with ease and speed
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, To be defined, Trust, ValueRead more: Personalize with ease and speedThe big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker has released a follow-up to their 2013 report Customers 2020,…
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Embracing digital platforms in manufacturing
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Engagement, TransformationRead more: Embracing digital platforms in manufacturingDigital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet the company’s analysts say that most manufacturers are being held…
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The automation mandate: even relationships
Read more: The automation mandate: even relationshipsHave a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a $US 2.7k Google Home or Amazon Alexa device with an…
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“If content is digital’s soul, then a CMP is the church”
Attitude, Change, Collaboration, Content Marketing, Customer experience, Engagement, Experience, Marketing ROl, Trust, ValueRead more: “If content is digital’s soul, then a CMP is the church”Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels represents a massive burden for marketers. They cannot be effectively…
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Consumer-grade experiences are essential B2B differentiators
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Experience, Transformation, Trust, ValueRead more: Consumer-grade experiences are essential B2B differentiatorsThe imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018 conference in Chicago earlier this month. The consumerization of B2B…
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11 life lessons
Read more: 11 life lessonsHere are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It was a privilege to address to address the graduates and…
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Netflix’s formidable customization engine
Artificial Intelligence, Biz Tech, Change, Customer experience, Data, Digital marketing, Experience, Marketing automation, Transformation, Trust, ValueRead more: Netflix’s formidable customization engineNetflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned to serve up customized choices and images to make the…
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Few are genuinely “customer obsessed”: Forrester
Attitude, Change, Collaboration, CRM integration & utilisation, Engagement, Experience, Sales alignment, Trust, ValueRead more: Few are genuinely “customer obsessed”: ForresterExperiences are the fundamental basis for how we compete and win. Whether in B2C or B2C, today differentiated experiences drive growth. Forrester Research recently used the results of a survey…