Category: Biz Tech
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Tesla’s “blitzscaling” wins
Read more: Tesla’s “blitzscaling” winsTesla has recorded its fourth profitable quarter in succession, demonstrating the strength of its disruptive mission.
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The platform is now the Salesforce story
Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, TransformationRead more: The platform is now the Salesforce storySalesforce’s “platform and other” business unit jumped ahead of the core CRM sales and service automation clouds during their FY21 Q1, highlighting how companies are finally getting their digital platform…
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Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunami
Biz Tech, Change, Customer experience, Digital marketing, Engagement, Marketing automation, Marketing ROl, To be defined, ValueRead more: Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunamiTesla’s polarizing Cybertruck is either “the most ridiculous EV ever” conjured up by “electric Jesus” or it is a “stylistically breathtaking” design which will “will set the trend for future pickup designs” as it has “completely changed the vocabulary of…
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Friction-generating “old-school” online forms are well past their use by date
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: Friction-generating “old-school” online forms are well past their use by dateIt is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael McIntyre explains the challenges and frustrations we typically experience when…
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Defying digital gravity?
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Experience, To be defined, Transformation, Trust, ValueRead more: Defying digital gravity?Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations…
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Embracing digital platforms in manufacturing
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Engagement, TransformationRead more: Embracing digital platforms in manufacturingDigital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet the company’s analysts say that most manufacturers are being held…
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Consumer-grade experiences are essential B2B differentiators
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Experience, Transformation, Trust, ValueRead more: Consumer-grade experiences are essential B2B differentiatorsThe imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018 conference in Chicago earlier this month. The consumerization of B2B…
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Netflix’s formidable customization engine
Artificial Intelligence, Biz Tech, Change, Customer experience, Data, Digital marketing, Experience, Marketing automation, Transformation, Trust, ValueRead more: Netflix’s formidable customization engineNetflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned to serve up customized choices and images to make the…
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What’s your platform strategy? Is it connected, collaborative and scalable?
Artificial Intelligence, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Experience, Transformation, Trust, ValueRead more: What’s your platform strategy? Is it connected, collaborative and scalable?All businesses either will be digital platform businesses or they will be out of business. As we transition from transactions to conversations, we need to urgently consider the critical…
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2015’s top 50 marketing slides
Read more: 2015’s top 50 marketing slidesGood summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways: Adults use their smart phones more than all other devices…