Elephants can dance
An enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial…
An enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial…
Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may…
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
Customer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance…
Nothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is…
Despite the dollars invested, resources allocated, technologies deployed, agencies engaged, collective ambition and ego, it is highly unlikely that your…
I enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled…
If we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move…
If your answer is yes, and for most of us it is yes, you need to consider banning internal email…
Apple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should…