Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations at scale.
Digital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet…
The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018…
Netflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned…
All businesses either will be digital platform businesses or they will be out of business. As we transition from…
Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways:…
The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was…
“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you…
An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The…
Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis…
