Category: Artificial Intelligence
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Driving effectiveness whilst minimising chaos and risk
AI, Artificial Intelligence, Change, Collaboration, Content Marketing, Customer experience, Data, Digital marketing, Engagement, Experience, Transformation, ValueRead more: Driving effectiveness whilst minimising chaos and riskAs a marketing consultant based in Hobart, Tasmania, I’ve always emphasized the importance of efficient content operations for driving real business results. The latest report from leading content management platform…
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AI’s disruptive power in marketing technology: insights from Ira Bodnar
Read more: AI’s disruptive power in marketing technology: insights from Ira BodnarIn a thought-provoking article shared on X, Ira Bodnar, founder of an AI agent for paid advertising at Cowork, explores how rapid advancements in AI models like Claude 3.5 Sonnet…
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How AI is reshaping SaaS stratgy
Read more: How AI is reshaping SaaS stratgyIn the world of software-as-a-service (SaaS), staying ahead means understanding the latest trends in spending, adoption, and management. The recently released 2026 Zylo SaaS Management Index—Zylo’s eighth annual report—provides a…
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A future shaped by disruptive innovation
Read more: A future shaped by disruptive innovationFor a decade now, ARK’s annual Big Ideas report has been a signpost for decision makers, investors, entrepreneurs, and policymakers tracking how technology will impact our futures. The 2026 edition,…
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Martec’s Law: why technology races ahead while organizations lag behind
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Engagement, Experience, Marketing ROl, NumbersRead more: Martec’s Law: why technology races ahead while organizations lag behindIn the ever-evolving world of marketing technology, one principle stands out as a timeless truth: Martec’s Law. Coined by renowned consultant Scott Brinker, this law highlights the fundamental mismatch between…
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Cracks in the SaaS model: what does it mean for marketing technology?
Read more: Cracks in the SaaS model: what does it mean for marketing technology?Despite its dominance, Software-as-a-Service (SaaS) is showing signs of strain in the face of the AI tsunami. Leading marketing technology consultant Scott Brinker, of Martec, says we marketers are all…
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Balancing empathy with efficiency
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Engagement, Experience, TransformationRead more: Balancing empathy with efficiencyCustomer frustration with service continues to be a huge challenge. Service delivery should be improving, given that Customer Experience (CX) is widely acknowledged as a mission critical function, requiring tech…
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Tracking AI’s Martech transformation
Read more: Tracking AI’s Martech transformationWay back in 2011 Chief Martec’s Scott Brinker began tracking marketing applications in the form of a “super graphic”. Scott identified 150 tools in his first edition. Today there are…
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Agentforce, finally, a toolset that can deliver on its marketing promise
Read more: Agentforce, finally, a toolset that can deliver on its marketing promiseAgentforce is Salesforce’s AI play. In common with almost every large and small software player, Salesforce is doubling and tripling down on AI. Fortunately, this time, unlike previous overhyped tech…
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Out of the bottle: Salesforce’s genie
AI, Artificial Intelligence, Biz Tech, Customer experience, Digital marketing, Engagement, ExperienceRead more: Out of the bottle: Salesforce’s genieSalesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.