Category: Artificial Intelligence
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Tracking AI’s Martech transformation
Read more: Tracking AI’s Martech transformationWay back in 2011 Chief Martec’s Scott Brinker began tracking marketing applications in the form of a “super graphic”. Scott identified 150 tools in his first edition. Today there are…
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Agentforce, finally, a toolset that can deliver on its marketing promise
Read more: Agentforce, finally, a toolset that can deliver on its marketing promiseAgentforce is Salesforce’s AI play. In common with almost every large and small software player, Salesforce is doubling and tripling down on AI. Fortunately, this time, unlike previous overhyped tech…
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Out of the bottle: Salesforce’s genie
AI, Artificial Intelligence, Biz Tech, Customer experience, Digital marketing, Engagement, ExperienceRead more: Out of the bottle: Salesforce’s genieSalesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.
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The Tesla robot is coming
Read more: The Tesla robot is comingThe Tesla robot is coming. It will be revolutionary in its impact with profound long-term implications for our planet. What happens when there is no shortage of labour? Capital is…
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Disconnect and run
Read more: Disconnect and runDisconnect and run: Netflix’s Social Dilemma. Conscientious defectors explain that addiction and privacy breaches are features not bugs in this compelling documentary. Vladimir Putin did not have to hack Facebook…
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Friction-generating “old-school” online forms are well past their use by date
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: Friction-generating “old-school” online forms are well past their use by dateIt is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael McIntyre explains the challenges and frustrations we typically experience when…
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“Sales & CRM, tell me about your relationship”
Artificial Intelligence, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: “Sales & CRM, tell me about your relationship”Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?
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Defying digital gravity?
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Experience, To be defined, Transformation, Trust, ValueRead more: Defying digital gravity?Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations…
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Embracing digital platforms in manufacturing
Artificial Intelligence, Attitude, Biz Tech, Change, Collaboration, Customer experience, Data, Engagement, TransformationRead more: Embracing digital platforms in manufacturingDigital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet the company’s analysts say that most manufacturers are being held…
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The automation mandate: even relationships
Read more: The automation mandate: even relationshipsHave a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a $US 2.7k Google Home or Amazon Alexa device with an…