Tag: marketing automation
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The automation mandate: even relationships
Read more: The automation mandate: even relationshipsHave a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a $US 2.7k Google Home or Amazon Alexa device with an…
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The best B2B marketers are doubling down on automation and metrics
Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: The best B2B marketers are doubling down on automation and metricsBest-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted by the leading digital marketing agency Green Hat and developed…
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The B2B state of play in ANZ
Attitude, Biz Tech, Change, Collaboration, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, To be defined, Transformation, ValueRead more: The B2B state of play in ANZAn excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The data has been drawn from the company’s 2015 B2B Marketing…
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Marketo chases the integrated marketing software suite
Biz Tech, Change, Collaboration, CRM integration & utilisation, Data, Digital marketing, Marketing ROl, Transformation, ValueRead more: Marketo chases the integrated marketing software suiteAn integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San Francisco, company founder Phil Fernandez told the 2800 delegates at his…
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Behind marketing automation’s magic curtain
Biz Tech, Change, Collaboration, CRM integration & utilisation, Data, Marketing automation, Marketing ROl, Numbers, Sales alignment, Transformation, ValueRead more: Behind marketing automation’s magic curtainA catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a relatively new space. To help smooth out the inevitable speed…
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Marketing automation explained
Read more: Marketing automation explainedTrying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll relate to this excellent Salesforce.com video which explains the concept:…
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Salesforce.com finally is addressing the marketing space
Read more: Salesforce.com finally is addressing the marketing spaceSalesforce.com is embarking on a major push into the marketing capabilities game. Judging from the following two comments CEO and co-found Mark Benioff made during his May quarterly results conference…
