Tag: customer experience
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Agentforce, finally, a toolset that can deliver on its marketing promise
Read more: Agentforce, finally, a toolset that can deliver on its marketing promiseAgentforce is Salesforce’s AI play. In common with almost every large and small software player, Salesforce is doubling and tripling down on AI. Fortunately, this time, unlike previous overhyped tech…
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Reprioritise Point of Sale and focus on Point of Value
Change, Collaboration, Customer experience, Engagement, Experience, Sales alignment, To be defined, Transformation, TrustRead more: Reprioritise Point of Sale and focus on Point of ValueOrganisations must rebalance away from sales and prioritise value delivery, according to CX guru Bruce Temkin. Temkin says too many organizations overly focus on selling their products and services, but…
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Out of the bottle: Salesforce’s genie
AI, Artificial Intelligence, Biz Tech, Customer experience, Digital marketing, Engagement, ExperienceRead more: Out of the bottle: Salesforce’s genieSalesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.
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Personalize with ease and speed
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, To be defined, Trust, ValueRead more: Personalize with ease and speedThe big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker has released a follow-up to their 2013 report Customers 2020,…
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The automation mandate: even relationships
Read more: The automation mandate: even relationshipsHave a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a $US 2.7k Google Home or Amazon Alexa device with an…
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“If content is digital’s soul, then a CMP is the church”
Attitude, Change, Collaboration, Content Marketing, Customer experience, Engagement, Experience, Marketing ROl, Trust, ValueRead more: “If content is digital’s soul, then a CMP is the church”Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels represents a massive burden for marketers. They cannot be effectively…
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Consumer-grade experiences are essential B2B differentiators
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Experience, Transformation, Trust, ValueRead more: Consumer-grade experiences are essential B2B differentiatorsThe imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018 conference in Chicago earlier this month. The consumerization of B2B…
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Netflix’s formidable customization engine
Artificial Intelligence, Biz Tech, Change, Customer experience, Data, Digital marketing, Experience, Marketing automation, Transformation, Trust, ValueRead more: Netflix’s formidable customization engineNetflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned to serve up customized choices and images to make the…
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Few are genuinely “customer obsessed”: Forrester
Attitude, Change, Collaboration, CRM integration & utilisation, Engagement, Experience, Sales alignment, Trust, ValueRead more: Few are genuinely “customer obsessed”: ForresterExperiences are the fundamental basis for how we compete and win. Whether in B2C or B2C, today differentiated experiences drive growth. Forrester Research recently used the results of a survey…
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Customer first: why is it so hard to walk the talk?
Attitude, Change, Customer experience, Engagement, Experience, Marketing ROl, Sales alignment, Trust, ValueRead more: Customer first: why is it so hard to walk the talk?It is amazing how little discipline companies have in their approach to their business technology, whilst at the same time acknowledging that their sales & marketing tools are critical but…
