Tag: business technology
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Best Buy’s 2013 Super Bowl TVC: I like it
Read more: Best Buy’s 2013 Super Bowl TVC: I like ithttp://youtu.be/KgmhhVCLgM8
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“Democratic” tech is shifting the balance of power from big to small
Read more: “Democratic” tech is shifting the balance of power from big to smallNothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is going to stop Software-as-a-Service. Nothing is going to stop the…
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The sales funnel is no longer, and probably never was, linear
Read more: The sales funnel is no longer, and probably never was, linearI enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled a quality B2B agenda, featuring keynotes and four streams of…
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Point solutions are pointless
Read more: Point solutions are pointlessIf we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move rapidly to an integrated business technology landscape and away from…
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Burberry’s business-technology literate CEO Angela Ahrendts gets it
Read more: Burberry’s business-technology literate CEO Angela Ahrendts gets itApple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should also be regarded as a genuine benchmark. And that’s Burberry.…
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“Digital disruption, when properly understood, should terrify you”
Read more: “Digital disruption, when properly understood, should terrify you”In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing our game: The prevalence of free tools and services that…
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Are you Business Technology literate?
Read more: Are you Business Technology literate?Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people? If the answer is “no”, you may need to lift…
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CMOs will drive technology spend not CIOs
Read more: CMOs will drive technology spend not CIOs“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner report late last year, it attracted plenty of skeptical comment.…