Tag: business technology
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Measuring marketing’s performance
Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, Marketing ROl, Numbers, Transformation, Trust, ValueRead more: Measuring marketing’s performanceMarketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an opinion piece he is researching. Here are my answers: Q1…
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SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner
Biz Tech, Collaboration, CRM integration & utilisation, Customer experience, Data, Transformation, TrustRead more: SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating according to Gartner: http://goo.gl/eL5UHD
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The Internet of customers
Read more: The Internet of customersEconomists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the traditional panel of high-profile economists, the forum’s opening panel session…
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Hijack your customers
Read more: Hijack your customersIt is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an alert to customers whenever they enter a competitor store. The…
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“All the pieces of the business are focused on the customer”
Attitude, Biz Tech, Change, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: “All the pieces of the business are focused on the customer”“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are insane about data”. Great quotes from another excellent SFDC customer…
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Embracing connectedness
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: Embracing connectednessAn excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700 face-to-face interviews with CEOs, general managers and senior public sector…
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Elephants can dance
Attitude, Biz Tech, Change, Collaboration, Digital marketing, Experience, Marketing ROl, Mindfullness, Transformation, Trust, ValueRead more: Elephants can danceAn enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial focus This is the formula Australia’s Commonwealth Bank embraced to…
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Assembling the Enterprise Marketing Management software stack
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: Assembling the Enterprise Marketing Management software stackEnterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and…
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Practice customer experience improvement as a business discipline
Read more: Practice customer experience improvement as a business disciplineCustomer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance and HR. Forrester Research does a great job of tracking…
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Best Buy’s 2013 Super Bowl TVC: I like it
Read more: Best Buy’s 2013 Super Bowl TVC: I like ithttp://youtu.be/KgmhhVCLgM8