Category: Value
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Elephants can dance
Attitude, Biz Tech, Change, Collaboration, Digital marketing, Experience, Marketing ROl, Mindfullness, Transformation, Trust, ValueRead more: Elephants can danceAn enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial focus This is the formula Australia’s Commonwealth Bank embraced to…
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Become a customer company
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Become a customer companySalesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may irritate investment analysts, but it does pay off in the…
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Assembling the Enterprise Marketing Management software stack
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: Assembling the Enterprise Marketing Management software stackEnterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and…
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Integrate, extend and collaborate
Read more: Integrate, extend and collaborateSignificant value is yet to be realized across most CRM deployments, according to Nucleus Research. No surprise in that statement. So, what should we do about this sad state of affairs,…
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Practice customer experience improvement as a business discipline
Read more: Practice customer experience improvement as a business disciplineCustomer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance and HR. Forrester Research does a great job of tracking…
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Best Buy’s 2013 Super Bowl TVC: I like it
Read more: Best Buy’s 2013 Super Bowl TVC: I like ithttp://youtu.be/KgmhhVCLgM8
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“Democratic” tech is shifting the balance of power from big to small
Read more: “Democratic” tech is shifting the balance of power from big to smallNothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is going to stop Software-as-a-Service. Nothing is going to stop the…
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Customer service is the new marketing
Read more: Customer service is the new marketingMarketing used to be all about the art of communicating a brand message to, hopefully, the right audience at the right time and place. Today, whilst the business of crafting…
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Don’t let corporate culture issues frustrate your CRM investment
Read more: Don’t let corporate culture issues frustrate your CRM investmentCorporate culture issues not technology problems are the primary inhibitor preventing companies from extracting the best value from their CRM systems. That’s the view of CRM consultant Gene Marks in…
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We’re all public companies now
Read more: We’re all public companies nowIBM has an excellent series of videos, promoting their smarter marketing agenda, such as these two. We’re all public companies now. There is no curtain to hide behind any more:…
