What’s your Customer Effort Score?
Check out the articles at the end of these two links: Delighting your customers does not improve loyalty, reducing…
Category: Value
The Chief Customer Officer’s mandate
Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge…
Customer focused telcos?
Good article in Melbourne’s Age’s newspaper today about the tactics Australia’s telcos are employing in an attempt to lock their…
CMOs will drive technology spend not CIOs
“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner…
We’re all marketers now
“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need…
Will it matter in six months from now?
We all get caught up in our day-to-day dramas, but do today’s issues truly matter? Will you even remember them…
Burberry’s click-to-buy online video experience
Burberry continues to execute on its digital brand mission. Watch the company’s new season videos online from the brand’s website,…
Is fear holding you back?
Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media…
Excel is evil
If you’re organisation is stuck together with Excel spreadsheets, it may be time to think about a better way. A…
Social enterprise collaboration makes business sense
Streamling enterprise communication: “the fewer places I have to go to access information, the better, for two reasons: fewer interfaces…
