Category: Transformation
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Driving effectiveness whilst minimising chaos and risk
AI, Artificial Intelligence, Change, Collaboration, Content Marketing, Customer experience, Data, Digital marketing, Engagement, Experience, Transformation, ValueRead more: Driving effectiveness whilst minimising chaos and riskAs a marketing consultant based in Hobart, Tasmania, I’ve always emphasized the importance of efficient content operations for driving real business results. The latest report from leading content management platform…
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AI’s disruptive power in marketing technology: insights from Ira Bodnar
Read more: AI’s disruptive power in marketing technology: insights from Ira BodnarIn a thought-provoking article shared on X, Ira Bodnar, founder of an AI agent for paid advertising at Cowork, explores how rapid advancements in AI models like Claude 3.5 Sonnet…
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How AI is reshaping SaaS stratgy
Read more: How AI is reshaping SaaS stratgyIn the world of software-as-a-service (SaaS), staying ahead means understanding the latest trends in spending, adoption, and management. The recently released 2026 Zylo SaaS Management Index—Zylo’s eighth annual report—provides a…
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A future shaped by disruptive innovation
Read more: A future shaped by disruptive innovationFor a decade now, ARK’s annual Big Ideas report has been a signpost for decision makers, investors, entrepreneurs, and policymakers tracking how technology will impact our futures. The 2026 edition,…
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Thriving in a trust-driven market
Read more: Thriving in a trust-driven marketAs we kick off 2026, the B2B landscape is buzzing with transformation—fueled by AI advancements, evolving buyer behaviors, and a sharp focus on trust and value. Forrester’s latest “Predictions 2026:…
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Cracks in the SaaS model: what does it mean for marketing technology?
Read more: Cracks in the SaaS model: what does it mean for marketing technology?Despite its dominance, Software-as-a-Service (SaaS) is showing signs of strain in the face of the AI tsunami. Leading marketing technology consultant Scott Brinker, of Martec, says we marketers are all…
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Ending the sales–marketing stalemate: why tech alone is not the answer
Attitude, Biz Tech, Change, Collaboration, Lead management, Marketing automation, Sales alignment, TransformationRead more: Ending the sales–marketing stalemate: why tech alone is not the answerI recently had a fascinating discussion with the product manager of a promising account-based marketing (ABM) startup that intends to take targeted B2B marketing to the next level. Their approach?…
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Balancing empathy with efficiency
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Engagement, Experience, TransformationRead more: Balancing empathy with efficiencyCustomer frustration with service continues to be a huge challenge. Service delivery should be improving, given that Customer Experience (CX) is widely acknowledged as a mission critical function, requiring tech…
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“Weekends start at 11am on Fridays”
Read more: “Weekends start at 11am on Fridays”How difficult it is for legacy businesses to transform, especially those with storied histories, is illustrated by the travails endured by Volkswagen’s beleaguered CARIAD software division. The YouTube channel Connecting…
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Tracking AI’s Martech transformation
Read more: Tracking AI’s Martech transformationWay back in 2011 Chief Martec’s Scott Brinker began tracking marketing applications in the form of a “super graphic”. Scott identified 150 tools in his first edition. Today there are…