Category: Engagement
-
The experience premium
Change, Collaboration, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: The experience premiumSuperior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend brands based on good experiences Willing to pay more for…
-
“All the pieces of the business are focused on the customer”
Attitude, Biz Tech, Change, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: “All the pieces of the business are focused on the customer”“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are insane about data”. Great quotes from another excellent SFDC customer…
-
Embracing connectedness
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: Embracing connectednessAn excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700 face-to-face interviews with CEOs, general managers and senior public sector…
-
The machine that changed the world finally changes marketing & sales
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Marketing ROl, Transformation, ValueRead more: The machine that changed the world finally changes marketing & salesIn 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a multi-million dollar, five-year, 14-country study into Toyota’s primary weapon, lean…
-
From push, to pull, to participatory
Attitude, Change, Collaboration, Customer experience, Data, Engagement, Experience, Marketing automation, Marketing ROl, Transformation, Trust, ValueRead more: From push, to pull, to participatoryAs we journey from push to participatory, with a stop at pull along the way, here are a few guidelines from customer experience guru Bruce Temkin: You can’t buy loyalty,…
-
Become a customer company
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Become a customer companySalesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may irritate investment analysts, but it does pay off in the…
-
Assembling the Enterprise Marketing Management software stack
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: Assembling the Enterprise Marketing Management software stackEnterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and…
-
Is fear holding you back?
Read more: Is fear holding you back?Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media CEO’s Michael Lazerow: As he explains in the video, Lazerow…