Hijack your customers

It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an…

9 years ago

The experience premium

Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend…

9 years ago

Embracing connectedness

An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700…

9 years ago

Become a customer company

Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may…

9 years ago