Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers…

10 years ago

Hijack your customers

It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an…

10 years ago

The experience premium

Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend…

10 years ago

Embracing connectedness

An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700…

10 years ago