Leading the brand experience: the CXO
Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief…
Category: Engagement
Get visual in real time with your marketing dashboards
Are you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution?…
“The ROI of Social Media is that your business will still exist in five years”
We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal…
Hijack your customers
It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an…
The experience premium
Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend…
“All the pieces of the business are focused on the customer”
“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are…
Embracing connectedness
An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700…
The machine that changed the world finally changes marketing & sales
In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a…
From push, to pull, to participatory
As we journey from push to participatory, with a stop at pull along the way, here are a few guidelines…
Become a customer company
Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may…
