Category: Digital marketing
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CRM: the new centre of gravity
Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Stuff, Trust, ValueRead more: CRM: the new centre of gravityThe migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was evident at Salesforce.com’s 13th annual Dreamforce jamboree in San Francisco…
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“Relevancy magically creates time”
Attitude, Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: “Relevancy magically creates time”Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and your targets will make the time to engage and entertain your…
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You can’t fake it
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: You can’t fake it“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you do.” This is one of my favorite quotes from Customer…
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The B2B state of play in ANZ
Attitude, Biz Tech, Change, Collaboration, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, To be defined, Transformation, ValueRead more: The B2B state of play in ANZAn excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The data has been drawn from the company’s 2015 B2B Marketing…
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Most of us are consistently missing the online lead follow-up window
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Numbers, Transformation, ValueRead more: Most of us are consistently missing the online lead follow-up windowMore than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing the boat when it comes to web-to-lead response times. A…
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Leading the brand experience: the CXO
Attitude, Change, Collaboration, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Leading the brand experience: the CXOGreat customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief Experience Officer (CXO). Don’t have one? Is your company content…
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Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Biz Tech, Change, CRM integration & utilisation, Customer experience, Data, Digital marketing, Transformation, ValueRead more: Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agreesSalesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2 Crowd. G2 describes itself as a user-driven software review site.…
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Subscribe, don’t buy
Read more: Subscribe, don’t buyDollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”. Not as humorous as the first, which has had 10…
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Hijack your customers
Read more: Hijack your customersIt is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an alert to customers whenever they enter a competitor store. The…
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“All the pieces of the business are focused on the customer”
Attitude, Biz Tech, Change, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: “All the pieces of the business are focused on the customer”“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are insane about data”. Great quotes from another excellent SFDC customer…