Category: Data
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Most of us are consistently missing the online lead follow-up window
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Numbers, Transformation, ValueRead more: Most of us are consistently missing the online lead follow-up windowMore than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing the boat when it comes to web-to-lead response times. A…
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Get visual in real time with your marketing dashboards
Change, Collaboration, CRM integration & utilisation, Data, Engagement, Marketing ROl, Numbers, Transformation, ValueRead more: Get visual in real time with your marketing dashboardsAre you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution? If you don’t have a marketing dashboard environment then perhaps…
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An inconvenient truth: our marketing data doesn’t count in the C-Suite
Read more: An inconvenient truth: our marketing data doesn’t count in the C-SuiteSenior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report, Marketing Measurement needs an MBA. According to the marketers surveyed…
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Do you have a foreman managing your content marketing factory?
Read more: Do you have a foreman managing your content marketing factory?Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and marketing research consultancy Sirius Decisions says “no single function can…
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Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Biz Tech, Change, CRM integration & utilisation, Customer experience, Data, Digital marketing, Transformation, ValueRead more: Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agreesSalesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2 Crowd. G2 describes itself as a user-driven software review site.…
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Hijack your customers
Read more: Hijack your customersIt is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an alert to customers whenever they enter a competitor store. The…
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Marketo chases the integrated marketing software suite
Biz Tech, Change, Collaboration, CRM integration & utilisation, Data, Digital marketing, Marketing ROl, Transformation, ValueRead more: Marketo chases the integrated marketing software suiteAn integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San Francisco, company founder Phil Fernandez told the 2800 delegates at his…
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The machine that changed the world finally changes marketing & sales
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Marketing ROl, Transformation, ValueRead more: The machine that changed the world finally changes marketing & salesIn 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a multi-million dollar, five-year, 14-country study into Toyota’s primary weapon, lean…
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From push, to pull, to participatory
Attitude, Change, Collaboration, Customer experience, Data, Engagement, Experience, Marketing automation, Marketing ROl, Transformation, Trust, ValueRead more: From push, to pull, to participatoryAs we journey from push to participatory, with a stop at pull along the way, here are a few guidelines from customer experience guru Bruce Temkin: You can’t buy loyalty,…