Point solutions are pointless

If we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move…

7 years ago

Marketing automation explained

Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…

7 years ago

End game for solution selling

B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in…

7 years ago