Category: Change
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Missing in action: dynamic and transparent dashboards?
Read more: Missing in action: dynamic and transparent dashboards?Where are our governments’ COVID-19 dashboards? As most professionals know, dashboards are visualization tools used to communicate actionable information. Governments do appear to have them, in various iterations, but are…
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Tesla’s “blitzscaling” wins
Read more: Tesla’s “blitzscaling” winsTesla has recorded its fourth profitable quarter in succession, demonstrating the strength of its disruptive mission.
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Survey better not less
Read more: Survey better not lessMake your customer sentiment surveys better, don’t scale them back; and ask “is there anything we could have done to make your experience more exceptional?” Great insight from Net Promoter…
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The platform is now the Salesforce story
Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, TransformationRead more: The platform is now the Salesforce storySalesforce’s “platform and other” business unit jumped ahead of the core CRM sales and service automation clouds during their FY21 Q1, highlighting how companies are finally getting their digital platform…
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Tesla’s Q1 2020 results
Read more: Tesla’s Q1 2020 resultsTesla, the full-stack disruptor, which doesn’t spend on paid advertising and has more in common with Apple than BMW or Ford, has again exceeded Wall Street expectations and defied the…
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Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunami
Biz Tech, Change, Customer experience, Digital marketing, Engagement, Marketing automation, Marketing ROl, To be defined, ValueRead more: Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunamiTesla’s polarizing Cybertruck is either “the most ridiculous EV ever” conjured up by “electric Jesus” or it is a “stylistically breathtaking” design which will “will set the trend for future pickup designs” as it has “completely changed the vocabulary of…
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Cultivating profit & planet, shareholders & stakeholders
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Mindfullness, Transformation, Trust, ValueRead more: Cultivating profit & planet, shareholders & stakeholdersMarketing today is the key to customer success. This mission has never been more significant and more challenging. Today we marketers must have a digital sense, a purpose sense and,…
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Friction-generating “old-school” online forms are well past their use by date
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: Friction-generating “old-school” online forms are well past their use by dateIt is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael McIntyre explains the challenges and frustrations we typically experience when…
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CMO, CRO or CCO?
Read more: CMO, CRO or CCO?The Marketoonist Tom Fishburne says there’s a crisis of confidence in marketing, which has traditionally been “saddled with high expectations, but with limited levers to actually deliver”. A title change…
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“Sales & CRM, tell me about your relationship”
Artificial Intelligence, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: “Sales & CRM, tell me about your relationship”Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?