Category: Change
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The decisive new NPS metric: earned growth rate
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, Marketing ROl, To be definedRead more: The decisive new NPS metric: earned growth rateConfronted with the gaming of his original NPS, the concept’s founder Robert Reichheld is now advocating that it be paired with a new metric: earned growth rate. However, will this…
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SOS: high impact predictive tool or overrated and over hyped?
Read more: SOS: high impact predictive tool or overrated and over hyped?Is Share of Search marketing’s compelling new metric, which can predict future market share? Supporters of the concept say “yes” and then add several caveats. Detractors also frame their “no”…
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Slow progress is not good enough
Attitude, Biz Tech, Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Experience, Lead management, Marketing automation, Marketing ROl, Mindfullness, Sales alignment, To be defined, Transformation, ValueRead more: Slow progress is not good enoughNow into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.
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Disconnect and run
Read more: Disconnect and runDisconnect and run: Netflix’s Social Dilemma. Conscientious defectors explain that addiction and privacy breaches are features not bugs in this compelling documentary. Vladimir Putin did not have to hack Facebook…
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Marketing must earn its Board Room credibility
Read more: Marketing must earn its Board Room credibilityMarketing has long been a lightweight player in too many old-school Boardrooms, dominated by people with finance and legal backgrounds. As it is not regarded as mission critical, Marketing’s Opex…
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Missing in action: dynamic and transparent dashboards?
Read more: Missing in action: dynamic and transparent dashboards?Where are our governments’ COVID-19 dashboards? As most professionals know, dashboards are visualization tools used to communicate actionable information. Governments do appear to have them, in various iterations, but are…
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Tesla’s “blitzscaling” wins
Read more: Tesla’s “blitzscaling” winsTesla has recorded its fourth profitable quarter in succession, demonstrating the strength of its disruptive mission.
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Survey better not less
Read more: Survey better not lessMake your customer sentiment surveys better, don’t scale them back; and ask “is there anything we could have done to make your experience more exceptional?” Great insight from Net Promoter…
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The platform is now the Salesforce story
Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, TransformationRead more: The platform is now the Salesforce storySalesforce’s “platform and other” business unit jumped ahead of the core CRM sales and service automation clouds during their FY21 Q1, highlighting how companies are finally getting their digital platform…
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Tesla’s Q1 2020 results
Read more: Tesla’s Q1 2020 resultsTesla, the full-stack disruptor, which doesn’t spend on paid advertising and has more in common with Apple than BMW or Ford, has again exceeded Wall Street expectations and defied the…