Category: Biz Tech
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“All the pieces of the business are focused on the customer”
Attitude, Biz Tech, Change, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: “All the pieces of the business are focused on the customer”“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are insane about data”. Great quotes from another excellent SFDC customer…
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Marketo chases the integrated marketing software suite
Biz Tech, Change, Collaboration, CRM integration & utilisation, Data, Digital marketing, Marketing ROl, Transformation, ValueRead more: Marketo chases the integrated marketing software suiteAn integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San Francisco, company founder Phil Fernandez told the 2800 delegates at his…
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The machine that changed the world finally changes marketing & sales
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Marketing ROl, Transformation, ValueRead more: The machine that changed the world finally changes marketing & salesIn 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a multi-million dollar, five-year, 14-country study into Toyota’s primary weapon, lean…
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Behind marketing automation’s magic curtain
Biz Tech, Change, Collaboration, CRM integration & utilisation, Data, Marketing automation, Marketing ROl, Numbers, Sales alignment, Transformation, ValueRead more: Behind marketing automation’s magic curtainA catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a relatively new space. To help smooth out the inevitable speed…
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Elephants can dance
Attitude, Biz Tech, Change, Collaboration, Digital marketing, Experience, Marketing ROl, Mindfullness, Transformation, Trust, ValueRead more: Elephants can danceAn enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial focus This is the formula Australia’s Commonwealth Bank embraced to…
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Become a customer company
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Become a customer companySalesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may irritate investment analysts, but it does pay off in the…
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Assembling the Enterprise Marketing Management software stack
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: Assembling the Enterprise Marketing Management software stackEnterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and…
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Practice customer experience improvement as a business discipline
Read more: Practice customer experience improvement as a business disciplineCustomer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance and HR. Forrester Research does a great job of tracking…
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“Democratic” tech is shifting the balance of power from big to small
Read more: “Democratic” tech is shifting the balance of power from big to smallNothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is going to stop Software-as-a-Service. Nothing is going to stop the…
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Your website almost certainly sucks: Forrester Research
Read more: Your website almost certainly sucks: Forrester ResearchDespite the dollars invested, resources allocated, technologies deployed, agencies engaged, collective ambition and ego, it is highly unlikely that your website is delivering value for your customers, company and its…