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Ending the sales–marketing stalemate: why tech alone is not the answer
Attitude, Biz Tech, Change, Collaboration, Lead management, Marketing automation, Sales alignment, TransformationRead more: Ending the sales–marketing stalemate: why tech alone is not the answerI recently had a fascinating discussion with the product manager of a promising account-based marketing (ABM) startup that intends to take targeted B2B marketing to the next level. Their approach?…
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Balancing empathy with efficiency
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Engagement, Experience, TransformationRead more: Balancing empathy with efficiencyCustomer frustration with service continues to be a huge challenge. Service delivery should be improving, given that Customer Experience (CX) is widely acknowledged as a mission critical function, requiring tech…
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“Weekends start at 11am on Fridays”
Read more: “Weekends start at 11am on Fridays”How difficult it is for legacy businesses to transform, especially those with storied histories, is illustrated by the travails endured by Volkswagen’s beleaguered CARIAD software division. The YouTube channel Connecting…
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Tracking AI’s Martech transformation
Read more: Tracking AI’s Martech transformationWay back in 2011 Chief Martec’s Scott Brinker began tracking marketing applications in the form of a “super graphic”. Scott identified 150 tools in his first edition. Today there are…
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Catching B2B buyers as they fall
Read more: Catching B2B buyers as they fall95% of B2B buyers are not in market at any one time, the Ehrenberg-Bass Institute’s John Dawes stated in 2021, citing his research. The Marketoonist Tom Fishburne highlights this assertion.…
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Marketing is not about the product or service you sell. It’s about which story you tell
Read more: Marketing is not about the product or service you sell. It’s about which story you tellStanding out goes beyond showcasing your product. Take a look at the iconic Air Jordan—yes, it’s a stylish sneaker, but the real magic lies in the story it tells. The…
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Agentforce, finally, a toolset that can deliver on its marketing promise
Read more: Agentforce, finally, a toolset that can deliver on its marketing promiseAgentforce is Salesforce’s AI play. In common with almost every large and small software player, Salesforce is doubling and tripling down on AI. Fortunately, this time, unlike previous overhyped tech…
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Reprioritise Point of Sale and focus on Point of Value
Change, Collaboration, Customer experience, Engagement, Experience, Sales alignment, To be defined, Transformation, TrustRead more: Reprioritise Point of Sale and focus on Point of ValueOrganisations must rebalance away from sales and prioritise value delivery, according to CX guru Bruce Temkin. Temkin says too many organizations overly focus on selling their products and services, but…
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Out of the bottle: Salesforce’s genie
AI, Artificial Intelligence, Biz Tech, Customer experience, Digital marketing, Engagement, ExperienceRead more: Out of the bottle: Salesforce’s genieSalesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.
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The loyalty data value equation
Read more: The loyalty data value equationAll types of brands, from tiny consumer products to restaurants to large retailers, are creating a new era of loyalty programs, driven, in part, by a need to collect first-party…